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Loyalty platform for customers and partners of a telephone operator
Challenge
The evolution of new technologies and the current economic context have defined a new consumer profile, whose main characteristics are the following: immune to the traditional rules of communication, short-sighted in their consumption decisions and who do not like to receive communications about products that are not of interest to them (spam).
The need arises for this telephone operator to increase the link with its customers and companies in its environment to include in its scope of loyalty to the new consumer profile.
Solution
In order to help our client in this situation we have implemented our FS Loyalty product, which is a platform that allows companies to create a multi-partner loyalty ecosystem where they can enjoy benefits (discounts or rewards), experiences and products with the aim of rewarding their purchasing behaviour.
Benefits
- To increase customer and brand loyalty to the operator, generating a loyal consumer ecosystem around the operator.
- Increase traffic on the network generating value for the ecosystem partners.
- It generates a new line of revenue for the operator and its associated brands.
- Encourages cross and up-selling between partners and the operator
- It allows the creation of a unique data base, built on customer intelligence, which can be used to improve the operator's CRM.
- Flexibility in the product that allows it to evolve and grow at the pace of future relational strategies (e-commerce, mobile commerce, payment methods...).
