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The importance of knowing your customers
FS Discovery is a marketing automation platform that allows the development of campaigns based on customer profiles and behavior. It helps us to find the right moment to interact with the customer without interfering with their daily activity (contextual marketing).
Technologically it is based on a mobile SDK and Api's for Web, which is embedded in the client's application to provide both information generation and contextual communication, offering an analytical platform and a campaign manager for its exploitation.
It allows to obtain a customer knowledge to create marketing campaigns according to their needs and consumption habits.
Reducing the number of messages sent to the customer by increasing the conversion rate through personalized campaigns and promotions.
It is an additional sales channel for companies (new ways of monetization) and very personalized for customers.
It allows to enrich the information of the CRM of the client with the information generated by the platform.
It facilitates the conversion, retargeting, upselling... thanks to the incorporation of Machine Learning techniques and advanced analytics to the marketing automation processes.
Functional Characteristics
Administration website
- It includes a dashboard to track service and campaign statistics.
- It incorporates a campaign manager that allows the creation of the campaign in four steps: general data of the campaign, target audience, activation rules and definition of the content.
- It facilitates that the campaigns have a personalized design, with events that allow the client to carry out an action (to buy a product, to call to a telephone, ...), with notifications when the client is not connected and with capacity of message forwarding.
Customer profiling
- Geolocates the establishments that the client visits and their places of interest.
- It analyzes the client's navigation in the company's web and mobile applications.
- It takes into account the characteristics of the device itself, the applications installed, it´s status, connectivity level, battery status and other aspects of interest for detecting micromoments.
Personalized campaigns
- It allows you to offer content and products of interest to the client at the right time through a multi-channel campaign manager.
- It allows to activate the appropriate campaign, through the rules engine, depending on who the user is, where he is and when.
