The importance of knowing your customers
It allows to obtain a customer knowledge to create marketing campaigns according to their needs and consumption habits.
Reducing the number of messages sent to the customer by increasing the conversion rate through personalized campaigns and promotions.
It is an additional sales channel for companies (new ways of monetization) and very personalized for customers.
It allows to enrich the information of the CRM of the client with the information generated by the platform.
It facilitates the conversion, retargeting, upselling... thanks to the incorporation of Machine Learning techniques and advanced analytics to the marketing automation processes.